For Te Tuhi's Project Wall, Elisabeth Pointon's 'Special offer.' features the installation of a custom-designed, two-metre wide, red, inflatable, advertorial blimp. Pointon draws on her experience working within the capitalist structure of a luxury car dealership, with the blimp operating as both advertisement and art object. Self-identifying as a double-agent - occupying the role of Bookings Coordinator and artist - Pointon investigates the shared spaces of corporate life and the relationships inherent within them. Specifically, she is interested in the ways these spaces may contribute to what she calls a 'collective isolation'. Pointon plays with and subverts language that is native to these environments, such as empty affirmations or promotional superlative, in order to redefine and re-imagine these cultural spaces.
Opening Hours
- Monday - Sunday 9am - 5pm. Closed public holidays
Te Tuhi
- 15 Reeves Road
- Pakuranga, Auckland 2010
For Te Tuhi's Project Wall, Elisabeth Pointon's 'Special offer.' features the installation of a custom-designed, two-metre wide, red, inflatable, advertorial blimp. Pointon draws on her experience working within the capitalist structure of a luxury car dealership, with the blimp operating as both advertisement and art object. Self-identifying as a double-agent - occupying the role of Bookings Coordinator and artist - Pointon investigates the shared spaces of corporate life and the relationships inherent within them. Specifically, she is interested in the ways these spaces may contribute to what she calls a 'collective isolation'. Pointon plays with and subverts language that is native to these environments, such as empty affirmations or promotional superlative, in order to redefine and re-imagine these cultural spaces.
