Aotearoa Art Fair, 2021, Photo by Luke Foley-Martin
Photo Credit
Aotearoa Art Fair, 2021, Photo by Luke Foley-Martin
Photo Credit
Ko wai mātou - Who are we
Aotearoa Art Fair is New Zealand’s premier contemporary art event which takes place annually at The Cloud on Tāmaki Makaurau Auckland’s Queens Wharf.
The Fair brings together around 40 galleries to showcase the work of more than 200 of our region’s most exciting artists for five days, alongside artist talks, commissioned artworks by emerging artists, an outdoor sculpture space overlooking the Waitematā harbour, an art book shop, and cafes and bars from some of New Zealand’s favourite brands.
Due to a Covid postponement in March this year, the 2022 Fair will take place from 16-20 November and the 2023 Fair will resume normal programming from 1-5 March next year. It will be a busy summer for us all, and as such we are seeking an experienced marketing professional to join our small team.
This is a full time, fixed term contract role until end of March 2023 based out of our Grey Lynn office, with working from home flexibility when required. After the March Fair, subject to the right conditions the contract may be extendable subject to agreement of all parties.
Mō te Tūranga - About the Role
This is an exciting opportunity to join a small team and manage the communications and marketing of one of Aotearoa’s most exciting cultural events. It is target driven, with a high emphasis on all marketing activities leading to the ultimate goal of selling tickets and getting visitors to the event.
Reporting to the Fair Director, you will be responsible for:
-Strategy and execution of all Aotearoa Art Fair marketing activities (national and international)
-Writing and dispatching press releases, keeping press list up to date on CRM system, hosting journalists during the Fair
-Pitching stories about the Fair and participating artists to media
-Creating and implementing an effective social media campaign
-Liaising with our Digital Marketing Agency and supplying creative content for their paid campaigns
-Writing and building e-newsletter campaigns to attract visitors and VIPs to the Fair, drive ticket sales and online traffic
-Working with our partners and affiliated organisations to provide them with content to promote
-Ensuring all sponsor obligations are fulfilled from a communications perspective
-Writing reports and other external client and customer facing documents
-Briefing designer for printed and digital collateral
-Ensuring a consistent and appropriate tone of voice across all channels
-Secure and manage media partnerships, including the execution of deliverables;
-Working on site during Aotearoa Art Fairs and supporting the team as required
Ōu Pūkenga - About You
To be successful in this role you will have:
-7+ years' experience in marketing and/or communications, preferably within the arts
-An understanding and experience in event marketing
-A strong understanding of digital media, including digital content creation and storytelling -- e-newsletters, social media and website
-Experience with public relations and pitching stories to media
-Excellent communication skills, both verbal and written and a high levels of attention to detail
-Excellent time management, organisational skills, project management and ability to adhere to deadlines
-Experience working in Adobe Creative Cloud desirable but not essential
-Ability to work independently and take direction as required
-Willingness to embrace te reo Māori
How to apply
To apply please send a covering letter that outlines why you are interested in the position, your possible start date, and your CV which highlights your skills, knowledge, and experience relevant to the role to hayley@nthport.co.nz.
Please indicate in your application that you are legally entitled to work in New Zealand.