A strong focus on further developing Auckland as a region of creativity and culture is one of the scenarios presented in Reimagining Tāmaki Makaurau Auckland: harnessing the region’s potential – a report released today by Auckland’s economic and cultural development agency Auckland Unlimited.

The report envisions a future where culture and creativity are integrated into the everyday lives of Aucklanders and explores the changes needed for Auckland to reach its potential as a region of creativity and culture.

Auckland’s creative economy already had a GDP of $5.8 billion – five per cent of Auckland’s total regional GDP – and employed more than 50,000 people for the year ended March 2019 according to Infometrics. Creative industries generate high value, highly skilled quality jobs and generate intellectual property and are generally a sustainable, environmentally low-impact, weightless trade sector that can drive economic and social transformation.

The independent Reimagining Tāmaki Makaurau Auckland report, written by Koi Tū: The Centre for Informed Futures, is intended to stimulate open-minded conversation and debate about how creativity and culture, and other economic, social and environmental aspects of the Auckland region can be enhanced.

Auckland Unlimited Chief Executive Nick Hill says Koi Tū was asked to think ahead about Tāmaki Makaurau Auckland’s long-term future. “Rather than focus on today’s plans, strategies and budgets we asked them to leap forward two generations – about 50 years – to suggest the kinds of evolution the region needs.”

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